If you have an existing Facebook page or simply want to start a new one, there are plenty of ways that your company can make money from it. Here’s how.
Facebook has always been popular with business owners and entrepreneurs. In fact, there’s no shortage of people searching for businesses to join on the site. Many companies use this platform as a means to market their products and services, connect with other like-minded people, and grow their audience.
This type of growth is especially helpful if you’re looking to open up your own social media business. After all, you don’t need any special knowledge or experience in order to get started—you just need something that will draw users to your page or app. You’ll even be able to manage everything from branding your profile to coordinating marketing campaigns. There’s no reason not to try!
If you want to learn more about how to manage and improve your Facebook presence, then check out our guide to starting a successful Facebook campaign. However, before we dive into anything else, let’s take a closer look at what exactly makes a good Facebook ad.
What Makes Good Ads?
Before getting into some actionable advice for how to create a profitable Facebook ad, it may help to review what makes a great advertisement. The key things here include:
Easy to understand
The ad should appear within a user’s feed
Ad copies should be attractive enough to grab attention
Here are some examples of great ads:
An ad for Apple iTunes music players.
Ad by Vogue magazine for women who wear dresses!
Ad by Buzzfeed for “How much does Instagram cost”
Ad by Nike for shoes
Ad by Puma for running shoes
An ad with relevant links
That last point might seem obvious, but remember that most ads are still ads. Therefore, they also contain keywords, phrases, and images that help you rank higher in Google and other search engines. So if you’re using these types of methods to reach potential customers, you want them to work well. Otherwise, they may end up being a waste of time from which nobody gets anything useful.
How Do I Create My Own Facebook Ad?
Because online advertising and promotion tools can become confusing if you aren’t familiar with them, having a strategy is essential. It can get complicated fast, so it helps to make sure you get the basics right before diving into any of the steps.
When creating your free account on Facebook, create a group for your target audience. Once you’ve created the group, go ahead and invite everyone you think would be interested in joining. Then tell them when you’ll share more information and encourage them to continue.
You can do this through polls or offers that you can send out via email. As long as people know that you plan to run sponsored content, you can expect positive engagement over time.
Once you’ve made contact, you can begin strategizing. Remember that this first step is crucial because you need to figure out who you want to reach out to and who you want to promote your brand.
Start talking to people around you and find out what their interests are. This will give you valuable insight on how your competitors are positioning themselves and giving them the best advantage. Consider reaching out to anyone who seems particularly curious and likely to engage with your content.
These people may be your future buyers and they will also come across as trustworthy. Start doing basic keyword research so you can determine the perfect mix of words that will attract those individuals.
Once you’ve identified your ideal customer demographic, pick out specific groups you want to reach through targeted advertisements. While you can use general suggestions from the groups you already belong to, targeting specific individuals will help you optimize your message and increase your chances of conversion.
For example, if you’re planning to advertise men’s swimwear, then target men who are 50 years and older and spend time outdoors. That way, you can effectively appeal to more than just a broad range of audiences.
Once you’ve chosen what your target audience wants, you can create personalized messages. Use creative language, illustrations, gifs, and videos to enhance your ads. Encourage readers to click through to your website with call-to-action buttons.
Some platforms require you to link to your landing page somewhere. Either way, ensure you provide clear instructions, including how to complete forms, signup or log-in pages, and download documents. Finally, write a catchy ad copy to attract visitors and keep them coming back for more.
Once you’ve got your ad working the way you want it to, it’s time to focus on measuring the performance. Measure what’s working. Analyze results. Learn. Repeat. And adjust accordingly. Doing this consistently will help you discover where adjustments need to be made to improve ad performance.
By setting aside one day each week, or however often feels right, create a spreadsheet based on the previous week’s data. Over time, you’ll notice trends as you analyze different variables and see what works best.
If you find that a particular approach isn’t as effective as you’d hoped, don’t stop with just changing it. Instead, stick with that approach until you find one that performs better. Keep optimizing your message, test variations, tweak titles and headings, alter graphics, and adjust the overall size of your post.
As time goes by, examine the effectiveness of your efforts. Review the ad’s analytics and note down where you need to change to produce bigger gains. Eventually, you’ll find that your initial posting wasn’t a good fit for those demographics, so make changes accordingly.
For more specific tips on determining how to create a winning ad on Facebook, read our guide to making Facebook ads work. We’ll cover everything from writing quality ads to choosing the optimal platform. When you’re ready, start testing different approaches and see what sticks.