What is an example of a B2B company?
Let’s take a closer look at what is an example of a business — at least the one who works with others to manage other people (businesses) and makes money. An example of this is Uber, which started as a taxi service in 2009 but quickly moved into more general transport services after it was acquired by Doanet & Associates for $1.5 billion. The model they chose also came from Facebook and Twitter. For instance, when someone wants to book a trip via Uber, they can search for their desired destination and the company will send out a driver.
Then, it will decide how many seats are available for them and then show that to the owner of the house they are booking. Their main focus was on connecting drivers and customers. They used social media like Instagram for advertising so the user could find the nearest restaurant or cafe. Drivers can earn money from the amount of passengers they have and get paid according to the distance traveled. On a side note, these platforms were mainly to promote their product (Uber). Other companies used these same strategies too. We have been using WhatsApp since 2014 and our most active users have been Facebookers. These two companies also rely on different forms of marketing. So, let’s discuss some examples of each type of a marketing channel.
Traditional Marketing Channel: This is mostly known as traditional advertising. Most businesses advertise in order to connect their customer base with its products or services. But traditional marketing channels can only be used in case of offline advertising. There is no need to use this method if you consider your audience through mobile phones. When we talk about online marketing, this is usually done through Google Adwords, Bing Ads, Yahoo Adwords, etc. It is important to understand the difference between traditional and digital advertising.
In traditional advertising, it works in the form of adverts placed online and placed on major newspapers to connect the client with them. You place ads and you expect them to appear in the first page (or sometimes in the top three pages) of your targeted searches. And there is nothing to do because the advertiser pays for all those clicks. Digital advertising differs from traditional advertising and has to follow specific criteria like the size of the budget. Another thing to keep in mind is whether your ad should go to an individual webpage, or only be shown on the web page. Lastly, even though you are not paying for these adverts, chances are your data would be collected as well.
Companies need to follow privacy policies and protect themselves from being hacked and having unwanted advertisements. If your ad is going to be displayed on the second web page of the website, you already know you might see such ads. Not forgetting, social media is just as effective as regular advertisement. At this point, it is better to pay attention to how much time your ad spends and how much information comes in. To conclude, you might have noticed something else while reading our post about YouTube ads. It is not wrong to say that advertisers are trying hard to reach more and more customers who prefer watching videos instead of reading pages.
Search Engine Optimization (SEO): This is the latest advertising technique where a website (or your landing pages) is optimized with keywords in order to show up higher in search results. Before this, Google used to put your homepage (or one of the pages on your site) for display in search results first. Once you optimize your website, your content starts showing up in search results. Also, it helps search engines to rank your site more. Search engines understand the human brain and create an algorithm based on it in order to locate relevant information about your site. In simpler words, Google understands what appeals to the user and adjusts your content accordingly for better ranking. This is mainly done to improve online visibility.
So, once you optimize your site, you can ask search engines to show your site higher. SEO is very essential to the success of any online business in 2021 because if not checked, you might end up getting less traffic. Remember, keywords are very powerful! A keyword isn’t a word, it is a verb or a noun. So, when you want to make sure you have good written and well written content, you need to make sure that that particular content you write is optimized. Otherwise, you are missing out on thousands of qualified leads every year.
Social Media Platforms: Social media platforms can be used to improve the way you market or sell your company. Each platform is suitable in certain situations. However, if you have chosen social media, I would highly recommend using LinkedIn, Twitter, LinkedIn, Google+, Tumblr, or anything else you think is useful. Because they have tons of features and easy to use. The only downside is you start spending tons of time on the app. People often spend hours on the apps and don’t want to switch to another platform.
Here is a list of five popular social media sites that I am personally interested in using. First, it is necessary to understand what are social networks. Social networks are websites, usually operated by small companies (sometimes called micro-blogging outlets) dedicated to public discussion and interaction. Nowadays there are thousands of active social networks. Some of them include Medium, Facebook, Google+, Snapchat, InstaGram, Quora, Tumble, WhatsApp, Myspace, TikTok, Whatsapp, Reddit. In my opinion, none of them can replace Facebook or Twitter in terms of functionality. All of them allow you to share personal information. Secondly, there are different types of social media to choose from. There are the following ones based on content and engagement:
The 3 main types of social media are – Personal, Business, Professional (you name it) These all come with different benefits depending on how you want to manage it. Personally, I consider business is best for me so far. I manage my profiles, I have groups, notifications, my comments, newsfeed, and everything else important. But for a smaller team, we use professional. Basically, it’s a platform to publish content and interact with a community of people. Professionally, it’s one place where the manager or CEO communicates with employees in real time, and it allows everyone to be updated with progress. Thirdly, social media can be used for promotion purposes. Sometimes promoting your brand on social media is enough.
Just create good content and try to create relevant hashtags, links, or mentions. Besides, you can utilize social networks for tracking new visitors and monitoring their activity. Last but not least, social networks can be used for branding yourself. Asking other people to refer you and watch your video is also a great idea. Finally, social networks will help you grow as a business. If you choose this platform, try to become consistent in posting regular updates and interacting with readers.
Social Proofing (SOP): Social proofing is basically sharing information (previous or current case of social behavior) to persuade someone whether a person is right on something or wrong. Why do we say this? Well, social proofing doesn’t mean that the next visitor will act the same. He just has to share his experience and give confidence to the decision. There are some ways to add credibility to websites and social media platforms. One of it is to add the link of previous clients of a business. By doing this, you create a network around you and you show others who you are trustworthy. Along with providing value and trustworthiness, social proofing has proven to be beneficial to businesses. Even nowadays, it plays a big role in buying decisions.
According to Forbes magazine, a study conducted on 5,000 internet users showed that 80% of internet users will check a website prior to making an investment decision on it. Moreover, over 90% of web visitors prefer to read reviews before doing a purchase. So, it seems to be one of the strongest sources of evidence. There are many other ways to build credibility and trust. Be curious and always stay authentic in addition to making high-quality content. Follow trends, think creatively, and experiment with ideas to stay one step ahead. Furthermore, don’t underestimate the power of social proof when it comes to purchasing decisions. If you are having doubt, I’d encourage you to check out some examples of social proof as well as their effectiveness. As you can see, there has never been such strong evidence against a website. As long as you believe in something, someone will check it and visit it.
Content Marketing (CMO): Content marketing is defined as “the practice of creating and distributing valuable digital content and metadata.” CMOs are responsible for writing, producing, delivering, capturing, optimizing, and maintaining a company’s brand. The work includes drafting and publishing content, organizing resources and assets, curating digital experiences to attract audiences and generate sales. CMOs will include marketing campaigns, public relations, branding, guest blogging, social presence and PR materials. The goal is to engage consumers and create loyal, repeat customers.
Social Media Content Marketing (SCM): SCM is similar to SCM. Both topics involve focusing on writing compelling copy and content. Nevertheless, SCM differs from SCM in its format: the primary purpose for both topics is to attract customers. So, for instance, in case of social media websites that aim at generating social proof, it is common to have several pages featuring different products and services. Whereas in case of SCM, the focus is less direct, the content is usually shorter. That is why in SCM, you usually post few short pieces on Facebook. With social media, you only have so much time in hand to set it up properly. Therefore, the SCM strategy should be focused.
Social Networking Sites: There are millions of active social networking sites on the Internet. Almost all are free and open source. The world wide web enables individuals to network, communicate and share knowledge.